COURSE DESCRIPTION

0- INTRODUCTION

Why DXD

1- UNDERSTANDING DONOR EXPERIENCE DESIGN

- What is DXD
- Why DXD is Different
Why Do People Give
- Empathy
- Specificity
Cultivating Your Following / Building Your Army
- Using Social Media Effectively
- Crafting a Social Media Strategy
Convert Passive Audience to Active Donors to Impassioned Influencers
- Value of Online Fundraising
- Power in Numbers

2A- THE ONLINE FUNDRAISING CAMPAIGN

The Seven Pillars of Successful Fundraising
- Peer Driven
- Personal
- Participatory
- Actionable
- Simple
- Observable
- Emotional
Fundraising vs Friend-Raising

2B- THE ONLINE FUNDRAISING CAMPAIGN

Planning and Designing Using Design Thinking
- Empathize: Learn about your audience
- Define: Analyze, interpret, and plan
Ideate: Come up with creative solutions
- Prototype and test: Build representation of your ideas
- The Journey Canvas
Building Your Online Donation Platform / The Giving Website Components
- Video
- Images Quality
- Copy
- Social Media
- Identify Your Donors
- Payment Sources
- Recognition
- Website

3- APPLYING WHAT YOU’VE LEARNED

Using PixGift
- Fueling Your Imagination
- Giving Board Settings
- 7 Ideas to Raise $500 or More
- Getting Started
Framework for a Successful Implementation
- Understanding your audience
- Set attainable goals
- Time frame
- Get help
- Establish a Campaign Theme
- Bring excitement or incentives into the equation
- Pre-launch
- Make a Personal Ask
- Communication

4- SUPPLEMENTAL CALL OUT LESSONS

- Closed Loop vs Open Loop Fundraising
- Power of Storytelling
- Case Study

DXD - DONOR EXPERIENCE DESIGN

AN EXPERIENTIAL LEARNING PROGRAM TO TURN ONLINE FUNDRAISING STRUGGLES INTO WINS
© 2018 Pixgift ® All Rights Reserved
®

Fundraising is hard because giving is a human-centered, emotional and personal experience. It requires meaningful experiences to build connections, right? Well, online fundraising is no exception to these principles. Sadly, 60% of online fundraising campaigns fail because fundraisers have little knowledge on how to engage with online donors.

Donor Experience Design (DXD) will teach you from start to finish how to create these meaningful experiences to help engage online donors and turn online fundraising struggles into wins. In a hyperconnected world there is an urgent need to acquire the skills demanded by the 21st century. Not because there are people coming behind you, but because there are already many people ahead of you.

REQUIREMENTS


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No requirements! Just motivation and an open mind to see and do things differently to make an impact in the world.

Learn by doing. Design and prototype meaningful donor experiences, and then implement them in real life using PixGift for free.

Overcome low participation by mastering online donor engagement skills.

Understand the principles of digital fundraising; learn tactics, techniques, and strategies.

Rise above the noise by learning to see and do things that others don’t see or do.

Expand your capacity through volunteers and board members using project-based fundraisers.

Use friend-raisers to build community.

Understand the real role of online fundraising in the overall fundraising efforts.

WHAT YOU'LL LEARN

DESCRIPTION


CONTENT AND OVERVIEW


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This course begins with an introduction to the framework of design thinking as a methodology that promotes innovation and creativity, regardless of what industry you work in.

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Learn by creating the foundation that generates first time donors that translate into a sustainable model in the future.

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Take control of your fundraising campaign, regardless of your previous experience, by seeing the world the way your donors do.

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In DXD, Adriana gives you a suite of tools to develop a donor-centered approach through the five steps of design thinking methodology. In each step you will discover creative ideas, define your prototype for fundraising campaign, and then implement the learned concepts in real circumstances with a purposeful software. By pushing yourself through the five steps of design thinking you will be able to overcome the struggles of low donor engagement and use online fundraising in an effective way.

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Each video and lecture help you to build a stronger donor engagement strategy so you can make your work more valuable, attracting and retaining donors.

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This program is the result of gathering the collective knowledge of our clients, donors and the observations of PixGift.

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The Donor Experience Design and Creative Online Fundraising training is broken down in 3 phases:

Receive training and educational material in Donor Experience Design and Creative Online Fundraising.

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Plan an online fundraiser for a nonprofit of choice with expert-led guidance.

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Implement and lead the online fundraiser for your chosen nonprofit using our technology for FREE.

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Throughout the course, you'll have the opportunity to forge a path you can easily follow. You'll get as much out of this course as you choose to put into it.

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By the end of this course, you'll know what you need to do to pave your way towards a more effective online fundraising campaign.

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Whether you're currently raising funds successfully or you're stuck in figuring out how to improve your job, Adriana shows you what it takes to be a designer of meaningful donor experiences.

$899 $1200 25% off

30-Day Money-Back Guarantee

ABOUT PIXGIFT ®
The idea for PixGift all started in the heart of North Carolina while orchestrating a fundraising project for two college students on a mission to see the world.  To our surprise, the first giving board fundraiser not only was successful at raising the money, but it also engaged emotions and created a strong community.  Seeing this success and the tremendous potential of the idea, PixGift was officially born!  Since then, PixGift has grown, helping people and organizations create collective visual experiences that inspire communities to work together and achieve shared goals.
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